Google is one of the biggest, the coolest and the most profitable companies in the world. Probably the main reason for being at the top is their ability to innovate continually. According to Gopi Kallayil there are 9 core rules that drive Google’s innovative culture:
- Innovation comes from anywhere
- Focus on the user
- Aim to be ten times better
- Bet on technical insights
- Ship and iterate
- Give employees 20 percent time
- Default to open processes
- Fail well
- Have a mission that matters