Since the increase in popularity of continuous delivery (CD), there was an increase in the number of tools marketed as CD solutions. That’s normal. It is only natural for software vendors to ride the waves. They need to sell, and there’s nothing better to sell than whatever is popular at a given moment. Continuous delivery is one of those "popular" waves.
On the surface, there is nothing wrong with buying tools that solve problems. You have a problem, a vendor has a solution, you buy it, they earn money, and you have a good return on investment. Everybody wins, except when the tool does not do what it’s supposed to do. That’s when we run into issues.